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Ruth Sternberg | Confident Career Search

Ruth Sternberg, Confident Career Search

Specializing in interview-attracting resumes and LinkedIn profiles. Talk to a career search professional at 614-746-4587!

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The Role of LinkedIn in Modern Day Job Searches

Filed Under: Hear from the Experts, Job Search, Your Resume and Personal Marketing

Linkedin

LinkedIn is a valuable tool for job searches. There are many ways to leverage it. Yes, it’s part of the social media universe. But unlike Facebook, it is a business platform and not intended for personal discussions or photos of kids and pets. It is the gold standard for job searching. So, if you have hesitated to establish a profile or have not used yours much, now is the time to fix that. Believe it: Today, LinkedIn is the first place an employer will check you out, and it’s where recruiters troll for the right candidates. More than 30 million companies are present on the platform every day. So are 600+ million individuals. That’s a lot of opportunity for you!

LinkedIn is powerful. You can search for a role at a particular company using its plentiful search filters. You can look at company LinkedIn profiles to find jobs and make insider connections.

The best way to search for a job on LinkedIn is to use its filters, which you will find at the top of your page. See that blank search space at the top of the page next to the tiny blue square with the LinkedIn logo? Put your cursor there and press “enter” on your keyboard. Now select “jobs” as your primary criterion and write in the names of the roles or companies you are looking for. You also can select “companies” to locate an employer’s profile, and from there, access its website. You will see that a company’s profile also tells you how many employees are on LinkedIn, and from there you can see the entire list and decide to reach out to some of them.

When you find a role, you might also see that LinkedIn gives you the name of the job poster. It might be a recruiter, or a human resources representative. Great! You have a name! Connect with that person. Then look at their profile. Along the right-hand side, you will see other suggested connections. Some of them are probably hiring managers at that company. Check out their profiles and consider connecting with them, too!

The “people” filter also is a great basic way to find people who work at a particular employer. Select that filter and type in the name of the company. However, it generally limits you to the people who already are your connections. This still can be helpful. But, especially if you have no connections at your target, consider it your goal to meet more of them by using the broader searches explained above.

That’s only the beginning. Your mere presence on LinkedIn enhances your chances of being noticed. LinkedIn. Leverage your posting power. LinkedIn’s algorithm is watching you and loves when you weigh in on a conversation or when you create your own post to share some of your knowledge.

Here are some profile tips:

First, make sure your profile is completely filled out with a headline that advertises what you bring to the table, your completed skills list, and an “about” section that describes what employers will get when they hire you.

Make sure you have a professional photo. No wedding photos, or photos of you with someone walking behind you. No pics of you and your dog.

Your goal is to appeal to hiring managers and recruiters. When hiring managers peruse LinkedIn, they are looking for a professional who can deliver what their company needs. They want to get a sense of who you are professionally. How do you describe yourself? What’s the total package? Does this person’s qualifications seem to line up with what we’re looking for? Recruiters are doing this, too, but they also use extensive filters to search for key industry words. So make sure your profile has them! Match the job ad. Use your industry knowledge.

When you fill out your profile and get active on LinkedIn, you are probably going to see an increase in activity: people requesting connections, people checking out your profile, and recruiters calling you. So take some time to work with this powerful social media platform! And if you need help, please contact me at Ruth@confidentcareersearch.com.

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A Cure for Job-Search Paralysis

https://www.youtube.com/watch?v=SiRsEnarfcw

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Ruth is a gifted master of words. I hired Ruth because I needed someone who could clean up and reorganize my resume and LinkedIn profile. Ruth took in my career… Read more “Maria Blauvelt”

Maria Blauvelt

I was really struggling during COVID after getting laid off. I just could not seem to break through and get noticed.  I had used Ruth’s services before and gotten a… Read more “Sam Lewis”

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I am truly honored to have the privilege of working with Ruth. She took the time to reach me on my level, and assist me in honing my interviewing skills… Read more “Randall Johnson”

Randall Johnson

Ruth is passionate about her clients. She truly cares and loves to see us find our next “Big Step” on our career journey. She is engaging in conversation and she listens. She… Read more “Karen Diehl”

Karen Diehl

Ruth worked to help me understand my strengths, weaknesses, likes and dislikes. She not only built a great resume and LinkedIn profile for me, but also coached me to believe… Read more “Matthew Knouff”

Matthew Knouff

Ruth is a tremendous resource for help in overhauling a resume and building a LinkedIn profile. She is very knowledgeable about what it takes to get noticed by recruiters. Ruth… Read more “Dan Carson”

Dan Carson

I highly recommend Ruth as a career coach. She provides clients with concrete tools and advice to create a plan of action. Ruth truly understands the job search process, from… Read more “Francesca Fuerman”

Francesca Fuerman

Ruth became passionate about my professional experience immediately. She knew I was struggling to effectively portray my depth of experience in writing for effective recruitment by employers. Once I had… Read more “Anthony Bahr”

Anthony Bahr

I felt so confident in myself after working with Ruth, after I was able to take a step back and look at my résumé and see just how accomplished a person I… Read more “Logan Weissler”

Logan Weissler

When you said to me, ‘Okay, we got this. We are going to figure this all out and get you into these companies,’ I felt my whole body relax and… Read more “Cathy C.”

Cathy C.

Ruth took the time to get to know me and understand my strengths and abilities. She overhauled my résumé, which was essentially a list of job tasks, and created an attractive, compelling… Read more “Jillian O.”

Jillian O.

Ruth is an amazing, thorough, and professional résumé writer with an eye for bringing out your hidden story and value. Over the course of a month we were able to transform my résumé from zero… Read more “Craig M. Chavis, Jr.”

Craig M. Chavis, Jr.

Ruth has a gift for listening to her client’s needs with real empathy, and for translating their background into words that accurately reflect relevant talents. Moreover, Ruth is the kind… Read more “Cory Joyrich”

Cory Joyrich

Working with Ruth was an excellent experience. Coming out of the military, I spent several years working with resumes that never seemed to achieve the goal of interviews. After realizing… Read more “Calvin Jones”

Calvin Jones

Ruth fit a wealth of resume advice and career guidance into a one-hour video-call! She led me through my resume and showed me exactly how to reformat its content for… Read more “Veronica Dye Johnson”

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I worked with Ruth to gain a different perspective on my resume and LinkedIn profile. Her process is in-depth, starting with a questionnaire that pushes you to really consider the… Read more “Mike O’Brien”

Mike O'Brien

In preparing for my nursing career, Ruth was super effective in organizing the details of my education and work experience. So effective that she helped me secure a position in… Read more “Alexandra Reynolds”

Alexandra Reynolds

My experience with Ruth was amazing, I would highly recommend her to anyone for that personal and professional touch. Ruth is great at listening and helping you find out what… Read more “Marcia Johnson”

Marcia Johnson

Resources Library

  • Get an Interview
  • Job Search
  • How to Answer: “Tell Me About Yourself?”
  • Identifying Transferable Skills
  • Ghosted by Recruiters
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